There was an ad made on September 11, 2012 for the Lingerie Football League. Overall Shaw TV Saskatoon created this ad to promote this sport, activity, or anything else you would like to call it. Throughout the video many women describe their past and talk about their college experiences and their athleticism. Their coach discusses the complexity of the plays that they run. And some of the women even discuss their uniforms and claim to not have a problem with them. At one point a woman from the team stated that the uniforms get them more attention and it allows them to get fans.
Unfortunately, lingerie football league is probably the largest sport that degrades women. They play with barely any pads and are practically naked. "It's pigskin without pads...or clothing for the most part." In my opinion this ad is ridiculous because it is trying to show us that lingerie football is not degrading women but instead promoting their athleticism. Pretend a family is watching a lingerie football game just like they would watch the Broncos play the Packers on a Sunday. What are the messages that are sent to the children? Girls will start believing that you need to lose cloths in order to get attention and boys will begin to support this behavior and demand it as they grow up. When one of the athletes in the video tries to argue that they enjoy not wearing cloths and playing football, this might be true, however she is just supporting these negative gendered identities that women currently have when it comes to athletics. Overall, this commercial is trying to promote lingerie football and defend what it actually is. Yes some of the women might enjoy it and some of them might argue that it is okay, however in the end they are just supporting negative gender relations.
http://www.youtube.com/watch?v=AfkKjATCu4E
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